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Riddell Product Catalogs

The Riddell catalog is an important sales tool in achieving company initiatives and goals. The process involves coordinating with different internal departments in securing product and information. Also involved is conceiving the design and theme of the catalog where I was able to plan, organize and direct photo shoots as needed. The evolution of the catalog includes a digital version to aide in enhancing the experience through reaching and informing our customers in an interactive manner. 

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